24 Hour Catwalk
What hath Project Runway wrought, darlings?
Power publicist James LaForce, fashion designer Cynthia Rowley, best-selling author and fashion editor Derek Blasberg and model and television personaility Alexa Chung are the judges for the new Lifetime series, 24 Hour Catwalk.
The latest fashion reality competition is coming your way whether you’re ready for it or not:
“The fierce and competitive world of fashion gets even cattier with the premiere of the new series, 24 Hour Catwalk, beginning Thursday, January 10, 2012, at 10pm ET/PT on Lifetime. Featuring television personality and global style icon Alexa Chung, four talented designers get the chance to create their own collection for the judging eyes of industry bigwigs. But, they must do so in only 24 hours! Who will have the vision, the talent and most importantly, the endurance to make it on the runway?”
Oh dear. It seems “fashion icon” has finally become overused. Now it’s “global style icon” that’s being used to describe people who don’t deserve the term. The jury will remain out for the foreseeable future as to whether any of these people are television-ready.
And you know how we always describe Project Runway as a fashion game show? Well this really is a game show:
“Hosted by Alexa Chung, each episode of 24 Hour Catwalk gives four designers the chance to compete to create their own line…in just one day. After a first cut challenge and elimination that will test their innovation and aesthetic, the competition whittles down to two, each tasked with creating a themed collection for their own star-studded runway show. Contestants will be on pins and needles when they, along with help of 24 Hour Catwalk’s talented and opinionated sewing team, must prepare to showcase their three-piece collection to the program’s judges, including renowned designer Cynthia Rowley, New York Times best-selling author and fashion editor Derek Blasberg and power publicist James LaForce. As the clock ticks down, tensions run high as 24 Hour Catwalk tests who has the will, desire and stamina to create clothes worthy of winning a $10,000 cash prize courtesy of Cover Girl and Herbal Essences.
24 Hour Catwalk is produced by Jane Street Entertainment with Linda Lea and Donna Macletchie, and Rob Sharenow, Gena McCarthy and Colleen Conway of Lifetime executive producing.”
It’s gimmicky as hell but show us a reality competition that isn’t. Will the clothes be anything worth looking at, given the ridiculously short amount of time. Then again, there’s a sewing team involved, so that should help things. We guess it all comes down to two things: the permanent cast of judges and host and whether they can carry the show, and the designers they get to participate. We’re told that Lifetime will be announcing the designers closer to air time of each episode.
We’re not even going to pretend we’re not going to watch this, but what about y’all?
[Photo Credit: David Russell for myLifetime.com]