Angelina Jolie for Louis Vuitton’s “Core Values” Campaign
Kittens, Mondays blow, so let’s all once again take a page from Angelina Jolie, because don’t we all look to her for guidance when the going gets rough? Sit. Breathe. Look into the distance. A swamp would be nice right about now.
Angeline Jolie photographed by Annie Leibovitz for Louis Vuitton.
Bless her high cheekbones, the girl could probably sell condoms to nuns.
As per WWD:
“She’s the latest celebrity to pose for Louis Vuitton’s popular “Core Values” campaign — and surely the only one who brought four children to the photo shoot, some of whom had to be shooed out of Annie Leibovitz’s frame.
The campaign is expected to run for at least 18 months alongside a few other recent “core values” personalities, including Bono and Sean Connery. Vuitton introduced the advertising concept in 2007 as a way to trumpet its travel roots and showcase its perennial monogrammed leather goods as a balance to its fashion-driven marketing — and to reach a broader audience. Other personalities who have posed for Vuitton include Mikhail Gorbachev, Keith Richards and Catherine Deneuve.”
Pietro Beccari, Vuitton’s executive vice president:
“This campaign is about a very special person and a very special journey. People are not used to seeing Angelina in this situation. I like the fact that it’s a real moment. This travel message we give through personal journeys is a fundamental one for the brand.”
We had no idea there were significant numbers of Louis Vuitton customers traveling to swamps. But now that Angelina has made it look so soul-enriching (not to mention good for your skin), we’re booking a trip as soon as we stop typing.
[Photo Credit: thefashionspot.com]