H&M’s Fashion Against AIDS Collection
“H&M’S STAR-STUDDED FASHION AGAINST AIDS COLLECTION
Artists from the worlds of film and music are supporting Fashion Against AIDS (FAA) this Spring, H&M’s and Designers Against AIDS’s (DAA) mutual initiative to help spread the message of safe sex and HIV/AIDS prevention to young people around the globe.
Selma Blair, Penn Badgley, Keri Hilson, Sky Ferreira, Akon, Nikki Reed, Ginnifer Goodwin, Scissor Sisters, Shiloh Fernandez and The Misshapes are among the celebrities involved in this year’s FAA collection, which for 2011 is a unisex range. The collection is available in H&M’s Divided department and online from April 26, with 25% of sales donated to the charity Designers Against AIDS (DAA) and various other international HIV/AIDS prevention projects. The FAA campaigns have so far raised more than 41 million Swedish krona.
Attractive celebrities posing in cute clothes for a good cause? We are so there, kittens.
Jake wins this round.
Y’know, we couldn’t have predicted that FRANKIE SAYS RELAX or CHOOSE LIFE-style big lettering on t-shirts would ever come back, but it seems appropriate for a line promoting AIDS awareness, sobering as that thought may be. We might be convinced to buy and even wear some of these, but our days of cossack collars and silver shorts are behind us (mostly).
[Photo Credit: Courtesy of H&M]