Prada Menswear Fall 2010
Fashion Wire Daily says:
“The collection actually recalled many of the ideas Miuccia Prada played with in the ’90s – experimenting with ’60s prints or using faintly absurd details because they jokingly referenced conventional middle class trends. A series of her coats had thick, ribbed wool collars, the sort a provincial chemist would think was hip on a car coat.
“I can buy any expensive material I want, but am also always attracted to trashy touches,” said Prada backstage. “It’s the meeting of the two I like. It offers something new. Never grow old with your customer, I say.”
Though at times deceptively simple in terms of neat short jacket cuts, classical proportions of pants and lapels and understated color palette of khakis and anthracite, this was a path-breaking collection.
Best of all was the sense of brainy beauty. Clever yet cool kids didn’t need to flaunt their good looks thanks to the sheer quirky quality of clothes. Languidly cut men’s suits in Sergeant Pepper’s Pop art colors, or lurex-like skinny knits in rose and violet or short chauffeur’s jackets with massive cartoon-like buttons all felt right. And you had to love the bright hued camouflage print trench-coats for the men and women, which will be huge hits and copied all the way from Sydney to Shanghai. Added to that the quirky fabrics, like by a plasticized jersey that was both futurist yet somehow retro, and you got a show hitting lots of high notes.”
T Lo says: Blahblahblah. We just want those coats. ALL OF THEM. We’ll take the sweaters too, but only some of those. The scoop neckline might work on your skinny 14-year-old model but we suspect it’s not gonna fly on our manly-man chests.