Ungaro Spring 2010
“In a bid for easy headlines, CEO Mounir Moufarrige recently replaced Esteban Cortazar with an unusual team: the little-known Spanish designer Estrella Archs and, as “artistic adviser,” the actress turned self-bronzer entrepreneur Lindsay Lohan.
In separate interviews a couple of days before the show, Archs discussed reviving the DNA and Lohan mentioned injecting a bit of youth into the brand—not necessarily mutually exclusive notions for a label that was beloved by eighties party girls. The show opened on an up note, with a strapless fuchsia plissé minidress—two Ungaro signatures rolled into one—and Archs turned the house’s polka dots into a charming enough heart print on colorful sequined jackets. So far, not so bad…but it wasn’t destined to last.
This quickly devolved into a bad joke of a fashion show, one with questionable color combinations, “bad eighties” draped silk jackets and drop-crotch pants, old-fashioned and ill-judged fur stoles, and, yes, tasteless sequin pasties. To top it off, the fabrics and the construction lacked the finesse you expect from a famous Avenue Montaigne brand.”
Yes, it’s bad and yes, the heart theme was distressingly bad, but we honestly think the press had their claws out on this one before the first model turned to walk on the runway. Granted, Ungaro brought this on themselves by getting a washed up actress to headline the line rather than a designer. There was no way the fashion press was going to let that one go. Still, there’s no denying that this collection looks cheap and tacky.
Watch the show:
[Photos: WireImage - Video: YouTube/Lucianoburgos]